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  1. Design for eCommerce
#tcules #ux #uxdesign #agency #ecommerce

Design for
eCommerce

User experience for an eCommerce business could mean many things. It could be brand connect, product discovery, improved search experience, easy checkout process or even conversion rate optimisation. Depending on the scale of your business, some or all of these eCommerce KPIs are addressed through UX design.

Our team of UX researchers and designers has collectively spent over a decade in helping eCommerce businesses achieve their business goals.
#tcules #ux #uxdesign #agency #ecommerce

Our approach to eCommerce design

Our deep understanding of eCommerce platforms like Magento, Shopify and WooCommerce allows us to exploit the boundaries while creating development-friendly designs.

Enhance brand connect

Branding tells users about your page. Before we jump into working on the design process, we learn all the necessary information about your brand i.e. the USP of the product, target audience, positioning, tone, and choice of the brand, and more. All of these points directly influence the design and reflect the values of the brand through design to users.

Improve product search and discoverability

The ultimate goal is to sell the product. So, it is important to ensure that the products are presented to the customers in the most effective manner. Simply put, if the customers can’t find the product, they won’t buy the product.

Simplify product listings and descriptions

With eCommerce, customers cannot see, touch, or feel the product. The closest they come to know about the product is by its description and pictures.

Optimise the shopping experience

A few things we keep in mind when designing the checkout page are — allowing guest checkouts, order confirmation after the purchase, showing all payment options, showing customers that the site is secure and more.

Traffic specific landing pages

eCommerce landing pages are like digital storefronts. These are pages where customers land when they click on a link, such as advertisements on social media or emails, or similar places on the web.

Future-proof designs

There are innovations happening in eCommerce everyday. We create flexible, future-proof designs that can be easily incorporated with these innovations.

UX/UI best practices to improve conversion rates of your eCommerce store

Read our blog
#ecommerce #thechainhut #ux #ui #magento #tcules #casestudy #interface

How we helped the UK's largest online silver chain store
optimise its UX

We went through several iterative cycles to achieve constant improvements. We adopted different methods for design and development stages.

TCH Case Study

“Their advice is impartial and holistic – not favouring one aspect of e-commerce over another, whether it be user experience, UI design, technical, marketing, branding or something else.”

Our eCommerce design capabilities

Discover
  • CRO Audit
  • UX Research
  • UX Workshops
Define
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    FAQs

    What separates Tcules from other eCommerce designers in the industry?

    We like to pride ourselves as experts in the eCommerce domain and our work speaks for itself. That said, what separates us from other designers is that when designing for eCommerce we focus on conversions, user empathy, mobile-first design, SEO & tech platform compatibility from the get-go. We are not sure if the same holds true for other designers.

    How can Tcules help you achieve your business goals?

    We realise that at the heart of every business decision is the expectation to meet a business goal. We channel this thought into our process and design with these business goals in mind - may it be increasing sales, or minimising user drop-offs, or maximising profits.

    How much do eCommerce projects usually cost?

    Every eCommerce site is different and thus their cost varies widely to give an average. But we usually charge $25 to $50 per hour based on the complexity and size of the project. And our typical UX projects range anywhere between $5,000 to $25,000 and could go well above $50,000 depending on the scope.

    What eCommerce platforms can we design for?

    We can design for popular eCommerce platforms like Shopify, Magento, WooCommerce, BigCommerce amongst others. And we can also help you design and develop custom websites.

    Does Tcules provide other services required for eComm success?

    Yes! Tcules can offer services like Marketing Strategy and SEO. These services are pivotal to success for an online business, and if you do not have the expertise or partner for it, we’d be happy to help you out.

    Will the redesign have any impact on your existing business?

    Most redesign projects do not have any impact on the business. However, it is important to note that the larger the magnitude of the project, the higher the chances of there being a minor impact.