User experience for an eCommerce business could mean brand connect, product discovery, improved search experience, easy checkout process or conversion rate optimisation. Depending on the scale of your business, some or all of these eCommerce KPIs are addressed through UX design.
We went through several iterative cycles to achieve constant improvements. We adopted different methods for design and development stages.
TCH Case Study
Optimising your #landingpage for better conversions - A thread— tcules - a UX UI design agency (@tculesIT) July 15, 2021
Landing pages are the make or break elements in your customer acquisition journey.
Well-designed, action encouraging pages can take your product sales to new heights.
Here's some tips for optimising yours:
How to Improve the homepage performance of your eCommerce store- A thread— tcules - a UX UI design agency (@tculesIT) July 22, 2021
10 seconds is all you have to grab users attention before they hop to another website.
As the homepage is usually the first page users interact with, here’s some tips to optimise your homepage experience:
What separates Tcules from other eCommerce designers in the industry?
We like to pride ourselves as experts in the eCommerce domain and our work speaks for itself. Having said that, what separates us from other designers is that when designing for eCommerce we focus on conversions, user empathy, mobile-first design, SEO & tech platform compatibility from the get-go. We are not sure if the same holds true for other designers.
How can Tcules help you achieve your business goals?
We realise that at the heart of every business decision is the expectation to meet a business goal. We channel this thought into our process and design with these business goals in mind - may it be increasing sales, or minimizing user drop-offs, or maximizing profits.
How much do eCommerce projects usually cost?
Every eCommerce site is different and thus their cost varies widely to give an average. But we usually charge $25 to $50 per hour based on the complexity and size of the project. And our typical UX projects range anywhere between $5,000 to $25,000 and could go well above $50,000 depending on the scope.
What eCommerce platforms can we design for?
We can design for popular eCommerce platforms like Shopify, Magento, WooCommerce, BigCommerce amongst others. And we can also help you design and develop custom websites.
Does Tcules provide other services required for eComm success?
Yes! Tcules can offer services like Marketing strategy and SEO. These services are pivotal to success for an online business and if you do not have the expertise or partner for it, we’d be happy to help you out.
Will the redesign have any impact on your existing business?
Most redesign projects do not have any impact on the business. However, it is important to note that the larger the magnitude of the project, the higher the chances of there being a minor impact.