User experience for an eCommerce business could mean brand connect, product discovery, improved search experience, easy checkout process or conversion rate optimisation. Depending on the scale of your business, some or all of these eCommerce KPIs are addressed through UX design.
"UX/UI best practices to improve conversion rates of your eCommerce store"
We went through several iterative cycles to achieve constant improvements. We adopted different methods for design and development stages.
What differentiates Tcules from other design agencies?
Tcules is an ever-evolving strategic design agency that comprises designers, researchers, marketers and entrepreneurs. Our shared values and beliefs influence the work we do and the impact we wish to have. We follow a user-centric approach to designing & problem-solving. We are constantly refining our ways in response to new and complex challenges.
Our design thinking is what sets us apart. We understand that design is a net force of psychology, sociology and new technologies. We aim to utilize those to help you fulfil your business objectives while providing your users with the best experience.
We are Empathetic, Collaborative, Transparent, Agile, and Impactful.
What is a typical UX design process?
- Discover - Stakeholder interviews, User research, Market & Competition analysis, UX Strategy
- Define - User personas, User journeys
- Design - Information Architecture, Wireframes, UI Design, Prototyping, Design system
How can a good User Experience help your business?
UX UI Design is a critical aspect for any business that offers a digital product or service. In a marketplace with synonymous products, your user experience is what enables you to stand out.
Even for brick and mortar businesses, their digital presence in the form of Apps/Websites/Software Solutions are the most important channels through which their customers/staff members would interact with the business and this makes UX & UI design a critical factor influencing the user happiness and revenues.
Investing in design offers returns beyond imagination. These return comes in the form of a higher conversion rate, customer retention, lower customer acquisition costs, support costs, enhanced trust and an increase in market share
How much does a typical UX design project cost?
The cost of a UX/UI design project depends on multiple factors like -
- the scope & scale of the project
- nature of the project
- technology involved
- design services included and
- the delivery deadline.
It is impossible to provide a number upfront without understanding the needs of the business.
We usually charge $25 - $50 per hour based on the complexity and size of the project. Our typical UX projects range anywhere between $5,000 to $25,000 and could go well above $50,000 depending on the scope.
What are the design deliverables?
Our deliverables would change based on the requirements, timeline, budget and pre-decided factors. However, typically we deliver:
- MVP Definition
- UX Strategy
- User Research Analysis
- UX audit report (if revamping an existing design)
- User persona
- User journey maps & User flows
- Information Architecture
- Wireframes (LoFi & HiFi)
- Interactive prototypes
- Design system
Does Tcules also undertake software development/programming of apps/websites?
Most of the work we do is within the purview of UX & UI Design. We only take up development work if we have been involved with the client since the ideation phase of the client’s product, and the client expects us to work on the development too. However, we don’t usually offer software development as a standalone service.
What are the tools you use for UX design?
We use a diverse set of tools that serve our purpose best for a particular part of a project. But some of the tools we use regularly are -
- Design - Figma, Adobe XD, Sketch
- User Flows - Flowmap
- Project Management - Trello, Monday.com
What is the timeline for a UX design project?
The delivery of the design project depends on the scope, complexity, platforms, budget, client feedback.
A typical design project would last anywhere from 2 weeks to 6 months depending upon the service we are engaged for. Bigger projects could take more than 6 months
What inputs and data do clients need to provide?
The project usually starts with a detailed interview with the clients. During the interview, we discuss in detail the following subjects:
- Business/organisational goals
- Target audience details
- Product goals
- Expected outcomes and KPIs of the project
- Technical specifications
- Market research data, if any
- Previous user experience audit results if any
- User analytics data, if any
- User feedbacks
Do you provide design implementation support as a part of the project deliverable?
Yes, we do provide design implementation support to the developers as a part of the project deliverable.
In the case of development projects, a warranty is offered wherein we solve the bugs in the software, if any, after its deployment. This free support period would range from 2 weeks to 2 months depending upon the size and the duration of the project.