Design for

User experience for an eCommerce business could mean brand connect, product discovery, improved search experience, easy checkout process or conversion rate optimisation. Depending on the scale of your business, some or all of these eCommerce KPIs are addressed through UX design.

Our team of UX researchers and designers has collectively spent over a decade in helping eCommerce businesses achieve their business goals.

Our approach to designing for retail eCommerce

Our deep understanding of eCommerce platforms like Magento, Shopify and WooCommerce allows us to exploit the boundaries while creating development-friendly designs.

Enhance brand connect

Branding tells users about your page. Before we jump into working on the design process, we learn all the necessary information about your brand i.e. the USP of the product, target audience, positioning, tone, and choice of the brand, and more. All of these points directly influence the design and reflect the values of the brand through design to users.

Improve product search and discoverability

The ultimate goal is to sell the product, so it is important to ensure that the products are presented/made available to the customers in the most effective manner. Simply put, if the customers can’t find the product, they won’t buy the product.

Simplify product listings and descriptions

With eCommerce, customers cannot see, touch, or feel the product. The closest they come to know about the product is by its description and pictures.

Optimise the shopping experience

A few things we keep in mind when designing the checkout page are: Allowing guest checkouts, order confirmation after the purchase, showing all payment options, showing customers that the site is secure and more.

Traffic specific landing pages

eCommerce landing pages are like digital storefronts. These are pages where customers land when they click on a link, such as advertisements on social media platforms or emails, or similar places on the web.

Future-proof designs

There are innovations happening in eCommerce everyday. We create flexible, future-proof designs that can be easily incorporated with these innovations.

"UX/UI best practices to improve conversion rates of your eCommerce store"

#ecommerce #thechainhut #ux #ui #magento #tcules #casestudy #interface

We went through several iterative cycles to achieve constant improvements. We adopted different methods for design and development stages.

“Their advice is impartial and holistic – not favouring one aspect of e-commerce over another, whether it be user experience, UI design, technical, marketing, branding or something else.”

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    What differentiates Tcules from other design agencies?

    Tcules is an ever-evolving strategic design agency that comprises designers, researchers, marketers and entrepreneurs. Our shared values and beliefs influence the work we do and the impact we wish to have. We follow a user-centric approach to designing & problem-solving. We are constantly refining our ways in response to new and complex challenges.


    Our design thinking is what sets us apart. We understand that design is a net force of psychology, sociology and new technologies. We aim to utilize those to help you fulfil your business objectives while providing your users with the best experience.


    We are Empathetic, Collaborative, Transparent, Agile, and Impactful.

    What is a typical UX design process?
    •  Discover - Stakeholder interviews, User research, Market & Competition analysis, UX Strategy
    • Define - User personas, User journeys
    • Design - Information Architecture, Wireframes, UI Design, Prototyping, Design system
    How can a good User Experience help your business?

    UX UI Design is a critical aspect for any business that offers a digital product or service. In a marketplace with synonymous products, your user experience is what enables you to stand out.


    Even for brick and mortar businesses, their digital presence in the form of Apps/Websites/Software Solutions are the most important channels through which their customers/staff members would interact with the business and this makes UX & UI design a critical factor influencing the user happiness and revenues.


    Investing in design offers returns beyond imagination. These return comes in the form of a higher conversion rate, customer retention, lower customer acquisition costs, support costs, enhanced trust and an increase in market share

    How much does a typical UX design project cost?

    The cost of a UX/UI design project depends on multiple factors like -

    • the scope & scale of the project
    • nature of the project
    • platforms
    • technology involved
    • design services included and
    • the delivery deadline.


    It is impossible to provide a number upfront without understanding the needs of the business.


    We usually charge $25 - $50 per hour based on the complexity and size of the project. Our typical UX projects range anywhere between $5,000 to $25,000 and could go well above $50,000 depending on the scope.

    What are the design deliverables?

    Our deliverables would change based on the requirements, timeline, budget and pre-decided factors. However, typically we deliver:

    • MVP Definition
    • UX Strategy
    • User Research Analysis
    • UX audit report (if revamping an existing design)
    • User persona
    • User journey maps & User flows
    • Information Architecture
    • Wireframes (LoFi & HiFi)
    • Interactive prototypes
    • Design system
    Does Tcules also undertake software development/programming of apps/websites?

    Most of the work we do is within the purview of UX & UI Design. We only take up development work if we have been involved with the client since the ideation phase of the client’s product, and the client expects us to work on the development too. However, we don’t usually offer software development as a standalone service.

    What are the tools you use for UX design?

    We use a diverse set of tools that serve our purpose best for a particular part of a project. But some of the tools we use regularly are - 

    • Design - Figma, Adobe XD, Sketch
    • User Flows - Flowmap
    • Project Management - Trello,
    What is the timeline for a UX design project?

    The delivery of the design project depends on the scope, complexity, platforms, budget, client feedback. 

    A typical design project would last anywhere from 2 weeks to 6 months depending upon the service we are engaged for. Bigger projects could take more than 6 months

    What inputs and data do clients need to provide?

     The project usually starts with a detailed interview with the clients. During the interview, we discuss in detail the following subjects:

    • Business/organisational goals
    • Target audience details
    • Product goals
    • Expected outcomes and KPIs of the project
    • Technical specifications
    • Market research data, if any
    • Previous user experience audit results if any
    • User analytics data, if any
    • User feedbacks
    Do you provide design implementation support as a part of the project deliverable?

    Yes, we do provide design implementation support to the developers as a part of the project deliverable.


    In the case of development projects, a warranty is offered wherein we solve the bugs in the software, if any,  after its deployment. This free support period would range from 2 weeks to 2 months depending upon the size and the duration of the project.