eLearning - jumping

Design for

As the world of education has moved online due to the Covid-19 pandemic, a virtual learning environment has become exceedingly important. With the increasing demand for Learning Management Systems, good design has become crucial to retain users and attract new business.

With our experience in designing online learning software, we at Tcules, have understood that the students/trainees find it difficult to get through online courses due to reasons like lack of motivation or engagement, feeling of isolation or emotional disconnection, inaccessibility etc.

Our approach to
designing eLearning software

Design as per online learning models

While the foundational principles for designing a learning experience remain similar, there are aspects of UX and UI design that can be applied with a better context of which online learning model it is. These learning models could be LMS, educational games, synchronous or asynchronous online learning and collaborative online learning.

Learner-centred design

By employing several investigative and generative methods, we understand the learners’ needs and their context at all stages of design and development to ensure a seamless learning journey.

Embrace predictability

Learners should never have to ask questions like ‘How do I close this pop-up?’, ‘How do I submit my task?’ or ‘How do I move to the next module?’ What to do next and how should come naturally to them.


We use the game elements as a reward for completing the already existing training modules. Think of badges, leaderboards, motivation triggers, or progress bars at the end of a module as an example.

"A Designer's guide to creating fun and immersive eLearning platforms"

#thewanderingraven #elearning #illustration #tcules #MoodleLMS #ux #ui #casestudy

Our job was to create a seamless, playful online-to-offline learning experience for children enrolled into creative writing courses. We reimagined the brand, created stories, redesigned user experience, and applied it all to Moodle LMS.

TWR Case Study

“We received a lot of compliments from our users on the LMS and how well it was done. I wanted to thank all of you for all the work you put into making this vision of mine a reality. It turned out really well.”

Our eLearning design capabilities


Have a project for us?

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    What differentiates Tcules from other design agencies?

    Tcules is an ever-evolving strategic design agency that comprises designers, researchers, marketers and entrepreneurs. Our shared values and beliefs influence the work we do and the impact we wish to have. We follow a user-centric approach to designing & problem-solving. We are constantly refining our ways in response to new and complex challenges.


    Our design thinking is what sets us apart. We understand that design is a net force of psychology, sociology and new technologies. We aim to utilize those to help you fulfil your business objectives while providing your users with the best experience.


    We are Empathetic, Collaborative, Transparent, Agile, and Impactful.

    What is a typical UX design process?
    •  Discover - Stakeholder interviews, User research, Market & Competition analysis, UX Strategy
    • Define - User personas, User journeys
    • Design - Information Architecture, Wireframes, UI Design, Prototyping, Design system
    How can a good User Experience help your business?

    UX UI Design is a critical aspect for any business that offers a digital product or service. In a marketplace with synonymous products, your user experience is what enables you to stand out.


    Even for brick and mortar businesses, their digital presence in the form of Apps/Websites/Software Solutions are the most important channels through which their customers/staff members would interact with the business and this makes UX & UI design a critical factor influencing the user happiness and revenues.


    Investing in design offers returns beyond imagination. These return comes in the form of a higher conversion rate, customer retention, lower customer acquisition costs, support costs, enhanced trust and an increase in market share

    How much does a typical UX design project cost?

    The cost of a UX/UI design project depends on multiple factors like -

    • the scope & scale of the project
    • nature of the project
    • platforms
    • technology involved
    • design services included and
    • the delivery deadline.


    It is impossible to provide a number upfront without understanding the needs of the business.


    We usually charge $25 - $50 per hour based on the complexity and size of the project. Our typical UX projects range anywhere between $5,000 to $25,000 and could go well above $50,000 depending on the scope.

    What are the design deliverables?

    Our deliverables would change based on the requirements, timeline, budget and pre-decided factors. However, typically we deliver:

    • MVP Definition
    • UX Strategy
    • User Research Analysis
    • UX audit report (if revamping an existing design)
    • User persona
    • User journey maps & User flows
    • Information Architecture
    • Wireframes (LoFi & HiFi)
    • Interactive prototypes
    • Design system
    Does Tcules also undertake software development/programming of apps/websites?

    Most of the work we do is within the purview of UX & UI Design. We only take up development work if we have been involved with the client since the ideation phase of the client’s product, and the client expects us to work on the development too. However, we don’t usually offer software development as a standalone service.

    What are the tools you use for UX design?

    We use a diverse set of tools that serve our purpose best for a particular part of a project. But some of the tools we use regularly are - 

    • Design - Figma, Adobe XD, Sketch
    • User Flows - Flowmap
    • Project Management - Trello, Monday.com
    What is the timeline for a UX design project?

    The delivery of the design project depends on the scope, complexity, platforms, budget, client feedback. 

    A typical design project would last anywhere from 2 weeks to 6 months depending upon the service we are engaged for. Bigger projects could take more than 6 months

    What inputs and data do clients need to provide?

     The project usually starts with a detailed interview with the clients. During the interview, we discuss in detail the following subjects:

    • Business/organisational goals
    • Target audience details
    • Product goals
    • Expected outcomes and KPIs of the project
    • Technical specifications
    • Market research data, if any
    • Previous user experience audit results if any
    • User analytics data, if any
    • User feedbacks
    Do you provide design implementation support as a part of the project deliverable?

    Yes, we do provide design implementation support to the developers as a part of the project deliverable.


    In the case of development projects, a warranty is offered wherein we solve the bugs in the software, if any,  after its deployment. This free support period would range from 2 weeks to 2 months depending upon the size and the duration of the project.