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Case study

Unifying workflow creation through intelligent search

Case study

Designing Trust: How Tcules Helped OmnyAI Reframe their AI-Human Relationship

Blog

Building Trust and Transparency in AI-first User Interfaces

Blog

Impact of Cognitive Biases in Ecommerce and SaaS products

Cognitive biases are mental shortcuts that can lead designers and users to make flawed judgments or decisions. This blog post examines the impact of cognitive biases on product design, highlighting the importance of identifying and addressing them. By understanding biases like availability heuristic, social proof, anchoring effect, and more, designers can create user-centric solutions that resonate with their audience while avoiding pitfalls caused by unconscious biases.

Blog

Design Thinking vs CX vs UX: Explained

Have you ever come across terms like CX, UX, or Design Thinking and wondered if they’re just fancy jargon or something more meaningful? In today's fast-paced business world, where everyone's vying for customer attention, these buzzwords often get tossed around, sometimes interchangeably. But fear not! We're here to break down the mystery and explore what's really behind CX (Customer Experience), UX (User Experience), and Design Thinking.

Case study

Transforming an EdTech platform into an engaging learning Experience

Transformation of the Moodle LMS with interactive elements, gamification features, and community-building tools through UX UI design and Development services.

Event

When a Product Designer moves to Bollywood

Arastu Zakia shared his learnings of the process of filmmaking using the language of product design. At the end, there was also a fun exercise where the participants together tried making a small film.

Blog

Increase your SaaS Conversions with a UX Design Audit

A SaaS design audit analyses digital assets to ensure consistent branding, UI/UX, and messaging across all channels. It improves user experience, boosts conversions and retention rates by identifying usability issues using heuristics. Regular SaaS UX audits help establish trust and maximise user satisfaction.

Blog

User personas for enterprise software – The What & Why

August 26, 2023 4 min 3.2k views

Event

Design Systems for everyone - From Basics to Advanced

This meetup explored the fundamentals of creating and implementing powerful design systems. Dive into concepts like auto-layout, design tokens, and composable systems, and walk away with the knowledge to build a system that empowers your design team.

Blog

Design Systems for SaaS: Boosting Efficiency and UX Consistency

By creating a unified set of reusable UI components, patterns, and guidelines, SaaS businesses can accelerate development cycles, ensure a cohesive user experience, and drive cost savings. This blog post explores the key benefits of design systems, shares best practices for implementation, and showcases real-world success stories from leading SaaS companies like Salesforce, Shopify, and Atlassian.

Blog

Inclusive UX Design for Elderly and Disabled Users: Accessibility Tips

As the elderly population grows, designing digital products with their needs in mind is crucial. This blog summarises key inclusive design considerations to enhance digital product usability for the ageing population and users with disabilities or impairments. Learn UX tips for seniors like generously sized touch targets, high-contrast colour schemes, leveraging accessibility features like screen readers, voice controls, and intuitive, simplified UI patterns.

Case study

Boosting Web-to-Print Sales and Efficiency by modernising Legacy ERP UX

How we revamped the UX/UI for a top US web-to-print business, boosting online sales and streamlining order processing in their eCommerce website and legacy ERP software.

Blog

Marketing automation software design best practices

Designing an effective marketing automation software involves understanding and addressing the unique challenges users face. The blog further lists the challenges in the industry and also shares a useful UX framework.

Case study

UX Revamp for a SaaS Product in Marketing Automation Vertical

Discover Tcules' transformative UX strategies for a marketing automation platform, boosting user engagement and acquisition. #MarketingAutomationUX #LegacyRevamp

Blog

5 Key UX Design Principles for Fintech

Key fintech UX design principles to boost user trust and conversions: 1) Frictionless onboarding 2) Scalable design systems 3) Optimising frequent paths 4) Establishing trust with secure UI 5) Impactful data visualisation. Applying these tactics can improve core metrics like acquisition, retention and lifetime value.

Case study

UX Research for a Kirana store Payment App

How user research shaped a Kirana store payment app in India, unveiling insights into behaviour, needs, and product strategy for deeper market understanding.

Case study

Optimising Microlending Fintech App for a Y Combinator batch startup

How we redesigned a FinTech App using an iterative design approach to rapidly solve usability issues. #FinTechAppDesign

Blog

9 UX Design tips to Boost your Ecommerce Conversion Rates

Ecommerce UX design is crucial for converting visitors into customers. Key focus areas include building trust, intuitive navigation, optimised product search & descriptions, seamless checkout, responsive mobile design, and strong branding. Tracking KPIs like cart abandonment rate, checkout abandonment rate, average order value, and sales conversion rate allow you to measure the impact of UX improvements.

Case study

UX/UI Redesign for Shopify Plus Store

Read how our data-driven UX/UI boosted conversions of a Shopify Plus Store with clear navigation, streamlined checkout, and mobile-first design. #ShopifyUX

Blog

What is consumer-grade UX in a SaaS product design?

Effective SaaS UI/UX design mitigates user frustration, boosts productivity and reduces churn. This article covers common SaaS design issues like complex UIs, poor onboarding, low conversions, and provides practical UX/UI tips to increase user acquisition, engagement and retention.

Case study

Consumer-grade User Experience in Enterprise SaaS: MVP design for CPQ software

How in-depth UX and goal-directed personas transformed enterprise SaaS product, focusing on user research, information architecture and Figma prototyping for consumer-grade UX.

Video

Designers and Stakeholders: How to Get Everyone on the Same Page

In this podcast, Jatin (founder of Tcules) interacts with the leaders of different organisations to understand how they make their design decisions and how to get everyone on the same page.

Case study

Crafting a Seamless E-Commerce Experience for UK's Online Fashion Jewellery Market

Boosting a D2C Brand: How the UK's top silver chain store saw a 16% MoM revenue rise & 42% cost cut in development with our Magento UX/UI design.

Blog

Landing page Design Guide to Boost Conversions

Designing the landing page of a website is a combined function of marketing and design. This is where traditional differences between Copy and UX writing get blurred. This article will help designers and marketers master the art of creating landing pages with a high conversion rate.

Blog

SaaS onboarding Strategies to Increase Customer Retention

Optimising the SaaS onboarding experience is crucial for customer retention and growth. Key elements include user research, streamlined onboarding flows, personalization, clear communication, accessible resources, continuous iteration based on data-driven insights and A/B testing to enhance user engagement and delight.

Blog

8 Proven UX strategies to boost SaaS User Engagement and Subscriptions

Retaining SaaS subscribers is crucial for business growth. This blog explores 8 proven strategies, including communicating a clear value proposition, offering free trials, seamless onboarding, personalization, gamification, user feedback integration, community building, and mobile optimization, to enhance user engagement and boost subscription rates for your SaaS product.

Case study

Automating Enterprise-Level Meeting Scheduling Across Teams

Discover how UX research & design helped enterprise scheduling software Doodle solve group meetings, revealing mental models, automation & predictable meetings.

Blog

7 Gen AI Use Cases Transforming SaaS - Tcules

You must have heard how AI is revolutionizing all industries, but have you ever considered how AI could effectively enhance the user experience for SaaS products? In this blog, we will unveil how AI can act as a smart and reliable partner for SaaS product designers, SaaS product owners to deliver more humane user experiences.

Case study

Generative AI for Market Research Automation

Design for Generative AI: A SaaS Case Study on how we tackled UX/UI challenges with implementing Generative AI to deliver a reliable user experience. #AIforSaaS

Case study

Research and Object-Oriented UX for Staffing Agencies Software

How our UX research findings followed by Object-Oriented UX design approach boosted user adoption and efficiency for a temporary Staffing Agency Software.

Blog

SaaS UX FAQ - Does your SaaS App need a mobile version?

A strategic framework to help you find out if your B2B SaaS app truly needs a mobile version. Assess market demand, identify user needs, and determine scope for optimised mobile experiences. Learn how to make crucial decisions with confidence based on examples like Airtable, Notion, and Jira.

Event

Lessons from designing the UX for AI products

Join us at SaaStr 2024 to learn insights and best practices for creating user-friendly AI SaaS products. Ideal for SaaS founders and leaders looking to enhance UX.